Thoughts on how we collaborate to surface the very best ideas
By Ron Shulkin
Here are some thoughts on contributor’s perceptions when involved in crowd sourcing and collaborations…

It is an accepted fact at this point: tapping into the “wisdom of the crowd” or “crowd sourcing” is a great way to get to a reliable set of truths. By asking lots of people what they think about any given challenge, the group, acting as a holistic unit, will generally push the best idea forward.
A promoted idea will most often
- yield the best financial return,
- offer the best way to answer the challenge at hand and,
- ultimately point to the best path forward for the organization discussing the topic.
However, human nature can sometimes add a mix of positive and dangerous components into the process! By being aware of both effects, the company’s innovation managers can keep the process on track.







