Wim Soens talks about CogniStreamer
This interview was taken during an Enterprise 2.0 vendor exhibition, so it’s rather oriented towards competitive advantages and USP’s of CogniStreamer. In less than 3 minutes it’ll give you a good idea of what CogniStreamer is all about: how it works, why it is different from other tools and how it improves innovation performance.
Wim Soens talks about CogniStreamer on Vimeo.
How does CogniStreamer work?
Wim - "CogniStreamer is a collaborative innovation platform that brings web 2.0 concepts to the enterprise in order to create high performance collaborative innovation. Now, the very nature of web 2.0 - which is about collaboratively generating, sharing, remixing and filtering content - is perfect to apply to enterprise innovation, so CogniStreamer combines web 2.0 tools such as blogs, wiki's, social networks, content aggregators and search and filtering technology all into one slick enterprise application."Why is CogniStreamer different from other tools?Wim - "What makes CogniStreamer really stand out is that it takes into account the specific nature of an enterprise ecosystem, which is different from the web. There are much less users, so we need a much higher activity rate for enterprise collaborative platforms to work. To tackle this CogniStreamer has unique persuasive technology features to activate and motivate community members to collaborate.Another challenge in enterprises is that you also want to involve the digitally averse people, which makes usability a key issue. The CogniStreamer interface designers have put a lot of effort in designing a very intuitive and userfriendly interface, and turned CogniStreamer into one of the best designed collaborative platform available.Finally we took great care to provide the necessary features to protect privacy and intellectual property, which is very important in a professional enterprise context. CogniStreamer developed a unique security management system for that, but we kept it flexible enough to respect the self-organizing dynamics of web 2.0 collaboration and allow creative chaos."How does CogniStreamer improve innovation performance?Wim - "We have created a unique concept - which is called the ThistleTube - to manage collaborative innovation. It uses different mechanisms and technologies to achieve this. First CogniStreamer has very advanced seeding management features to give strategic guidance to the ideation process. Also, CogniStreamer has powerful collaborative filtering algorithms to rank ideas, tag gardening technology to structure content and data mining to analyse collaborative behaviour. Finally we use unique persuasive technology to manage the group flow and drive the innovation community towards result."



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