...so what about Change?
By Ian Smith
There are as many definitions of innovation as there are books, blogs & experts! The Concise Oxford Dictionary defines innovation as ‘bringing in novelties, making changes in…’ while Webster’s Dictionary defines it as ‘making changes by bringing in something new’. The definition that I like the most, at least for the corporate world, happens to be the simplest… ’Innovation is profiting from change’.

Whatever definition you prefer there is no doubt that change is THE driver of innovation… so what about change?












